JOST - is quite a young brand but still it has very strong traditions.
Brand JOST appeared in 2001 - as one of the directions of Leonard Heyden company.
JOST is targeting men who are conscious of the latest fashion trend. This target group is less interested in typical business products or classical bags hence why these bags are extraordinary and made of unusual materials. They even can be used by unconventional women. They are designed for modern non-conformists, with a strong personality, style conscious and with that 'special' feeling. High quality of manufacture and materials meets extraordinary design reflected by unusual colours and forms.
High quality of manufacture and materials meets extraordinary design reflected by unusual colours and forms. Many design awards have confirmed Dietmar JOST's innovative and creative flair. In 2002, 2004 and 2006 he received the German award for leather goods and in 2003 the international award 'Mipelissima', granted by the MIPEL Fair in Milan.
Since 2005 the JOST brand has extended into women's bags. These products are also convincing retailer and consumer with unconventional shapes, produced in top quality and luxurious materials, always favouring the latest variations of colours as seen on the catwalks of Milan, Paris, London or New York. Today the ladies bags segment is very well established in the market and important for the brand JOST. |
